From Data to Direction: Understanding the Latest Middle Market Indicator Report

From Data to Direction: Understanding the Latest Middle Market Indicator Report

Middle market companies continue to show resilience, despite economic uncertainty, rising costs, and workforce challenges.

In this webinar, Melissa Merkle of Star USA welcomes Kim Barnhart, Associate Director of the National Center for the Middle Market, who shares the latest research from the Middle Market Indicator and examines current trends across growth, workforce, economic confidence, expansion, and AI adoption.

Quick Tip:Use middle market trends as a pulse check for your business. Despite economic uncertainty, companies continue to invest in their workforce, technology, and AI while carefully balancing costs, cybersecurity, and other competing priorities.
Topics Include:
  • Middle market growth and economic confidence
  • Workforce trends and investment
  • Top business challenges, including tariffs and supply chain disruptions
  • AI adoption, investment, and workforce impact
  • Balancing AI investment with cybersecurity and other priorities
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